The Definitive Retail Signs & Signage Guide

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The Definitive Retail Signs & Signage Guide

Continuing our exploration of the 5 Senses of Retail, we now dive deeper into the visual side of things and focus on retail signs & signage and their impact on consumers and your store’s bottom line.  We’re going to explore best practices, tactics, signs & signage placements and specific point of purchase optimization techniques so that you can get straight to improvising your visual merchandising strategy immediately after reading these resources.

The Impact Of Signage

We already know that 92% of people put the most focus on visual factors when deciding what to purchase, so capturing them with vivid imagery and smart signage can mean the difference between turning a profit or dealing with a loss.

With that being said, let’s dive into our series on retail signs & signage!

The Importance of Retail Signage for Your Store

Importance of the Retail Signage for Your Store

How important is the signage for a retail establishment? Consider the findings of recent market surveys conducted by a business marketing solutions outfit on the value of retail signs as well as their impact on consumers in certain areas of the United States. According to these studies, around 75 percent of respondents or eight out of 10 were encouraged to visit stores because of the signage. 68 percent admitted the signage of a certain shop indicates the quality of its merchandise.

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6 Reasons Why You Should Use Signs For Your Retail Business

6 Reasons Why You Should Use Signs in Your Retail Business

The design of a retail store isn`t restricted to its colour pattern or its way of organising products on the shelf; one of the most useful and most recommended strategies every retailer should apply to their store is retail signage, which not only has benefits manifold, especially when it comes to communicating with the clients, but it also shapes and fuels the core, the heart of every running business.

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How Retail Digital Signage Helps Attract Customers

How Retail Digital Signage Helps Attract Customers

Digital signage in retail is fast becoming popular. This is welcome news for small and medium store owners who find it hard to compete with big establishments in marketing and merchandising. Cost-effective digital signs can help them in catching the attention of prospective shoppers, drive traffic to their shops and ultimately increase sales.

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Seasonal Retail Signage Improves Holiday Shopping & Sales

Seasonal Retail Signage Improves Holiday Shopping

Our main goal is to reach to as many clients as possible and, besides the products that are sold which should always be high quality, we have to use different tricks to stay above our competition. Because of the fact that there are so many retailers out there covering such a great variety of merchandise, it is really difficult to be 100% original when it comes to our products, but no worries, I will give you some tips that will be very helpful.

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5 Benefits Of Retail Signage On Customer Experience

5 Benefits of Retail Signage On Customer Experience

Ever since he discovered the concept of buying and selling, man has created and perfected his ability to catch the eye of his fellow humans and simple consumers. Either we talk about scraping letters and symbols on stone walls, childishly painting on pieces of rotten wooden planks or simply using the power and depth of their voices, ancient vendors were desperate enough to do all it takes to attract potential buyers.

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The Importance Of Point-of-Purchase / Sale Displays In Apparel Stores

Creative Point Of Purchase / Sale Displays

A point-of-purchase or sale display (or POP/S display) refers to a strategic item, usually of advertising type, placed next to merchandise in order to provide a better promotion of it. It is a “silent salesperson” because it has the main function to help customers get the information they need right away, without requiring the help of the staff. Generally, POP/S displays are placed at the checkout area or other location where the purchase decision is made.

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Neon Signage For Businesses In 2016

Neon Signage For Businesses In 2016

Neon signage and lights have been enchanting us and filled our nights with splendid light for a while now, but what do we really know about them?

How about we embark on a journey in which we can learn about neon and why has it been so useful for businesses all over the world up to this point?

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The Best Signage & Sign Types For Your Store

The Best Signage and Sign Types for your Stores

One of the crucial decisions that retail store owners need to decide on is the appropriate store signage. The primary goal of any enterprise in this industry is to attract the maximum number of customers on any given day. Retail signs must be catchy since these must drive foot traffic inside the establishment. Design, shape and form should capture the eye.

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Types of Retail Signage & Signs That Attract Customers

Types of Retail Signage that Attracts the Most Number of Customers

The customary signage remains an important advertising tool to communicate the desired message to consumers. However, most customers if not all spend only three to five seconds to take a look at your signage. You must craft content that will supply them with sufficient information and convince these people to go inside.

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The Best Areas To Install Retail Store Signage

Best Areas to Install Retail Store Signage

Experienced retailers know a storefront and display shelves with merchandise on display do not guarantee enough sales and successful business. An elaborate sign with convincing visuals and a persuasive message should do the trick. However, you must identify where to place store signage correctly.

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The Best Signage Content & Wording For Your Store

The best signage content and wording for your store

You are finally here. After tremendous efforts, money invested, time and energy consumed you are now adding the finishing touches to your business. You have the products, the location and the name but what lacks your store is the image, the brand that you want to promote and attract clients with. And how you can do that? Well, you cannot just stand at the entrance and yell at random people to visit your shop, right? You need a giant sign to do that for you.

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Design Best Practices For Storefront Window Signs & Signage

Design Best Practices For Storefront Window Signs & Signage

The window signage is the first thing your customers see before entering your store and it gives them an idea of what they might find inside and what to expect from your business. It’s like a profile picture for your shop, you have to make it pretty but suggestive so you attract the right kind of people. The best part is that possibilities are endless and you can use your imagination to the maximum, working with colors, textures, puns and jokes, fonts, depending on what identity you want your business to have.

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Best Practices To Create Effective Retail Signage

Best Practices to Create Effective Retail Signage

Effective retail signage has become part of the shoppers’ shopping experience. Signs play an important part of branding, promotions, navigation, and information. Each retail organization, regardless of size, revenue and dominance, has different requirements for visual content. These are guided accordingly by focus, target markets and business practices.

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5 Tips For Better Retail Signage & Signs

5 Tips for a Better Retail Signage

In a retail business, it is said that one of the greatest sins one can commit is not using signage for their store, or not use it up to its potential. Signage is great because of several reasons: signs are basically the salespeople that you don’t have to pay at the end of the month, they improve the functionality of your store and they can attract new faces and increase the popularity of your personal brand. Therefore, here are 5 tips that will help you improve the signage in your store and advise you what to avoid.

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The 10 Most Common Mistakes In Retail & Store Signage Creation

The 10 Most Common Mistakes In Retail & Store Signage Creation

Retail signage is instrumental in communicating the right messages to shoppers. This is why store owners and retail marketing experts rely on this promotional tool to catch the attention of customers. However, some retailers still commit mistakes in retail signage.

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Top 15 Funniest Signs Seen in a Store

Top 15 Funniest Signs Seen in a Store

Whether you have travelled the world, passed all five oceans and seen all seven continents, visited a big part of the world capitals plus some intriguing tropical islands, or you have never stepped foot out of your country, one thing is for sure – you have lived with the constant impression that stores are all the same business when it comes to signs.

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Valuable Tips To Create Compelling Signage For Your Retail Store

Valuable Tips To Create Compelling Signage For Your Retail Store

The signage is essential for retail outlets. It helps consumers find the store easily. The visual display provides basic information to customers and makes it easy for them to locate merchandise. A signage is one of the first things that attract people to retail shops. This direct form of marketing does not only create a good impression. It also convinces an individual to go inside and buy. Smart retailers can use the following pointers about creating a convincing signage for their establishments:

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Top 7 Rules You Should Follow For Your Store’s Signage

Top 7 Rules you Should Follow for Your Store’s Signage

If you stop and think about it for a minute or two, you will, as I did, come to the realization that one of the first words us millennials have ever tried to read was most probably not part of a poem or a child’s book, but rather a very imposing store sign. I remember going into primary school and learning for the first time the alphabet – my favorite way to increase my reading speed and my vocabulary was reading store signs on the way home from school and stressing out my unbelievably calm and patient mother.

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Effective Store Signage Implementation Rules & Best Practices

Rules Savvy Retailers Need to Follow For Store Signage Implementation You're Here:Home»Zen Team Updates»

Store signage is an essential tool that retailers can count on for sales and marketing campaigns. There is no clear rule about this but there are some pointers for practical merchants.

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100+ Creative Neon Signs & Ads

Neon Signs & Ads Gallery

Neon lights and creative neon signs have left their mark on the business world for almost a century now, by being an architectural, engineering and visual wonder. We wanted to pay a tribute to these fantastic lights and create a gallery with some of the best designs.

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All in all, you should always keep in mind that treating signs & signage as an integral part of your visual merchandising strategy is the key to a successful formula. Read our guide articles concerning this topic and you will be able to create your own success formula.

By | 2017-06-24T04:36:59+00:00 June 24th, 2017|Visual Merchandising|

About the Author:

I’ll tell you more about me later. I’m just the guy running ZenMerchandiser and I spend most of my time building stuff at MannequinMall as the Director of eCommerce. When I write, I write about cool stuff in retail, be it related to technology, design or marketing.