Effective Store Signage Implementation Rules & Best Practices

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Effective Store Signage Implementation Rules & Best Practices

Store signage is an essential tool that retailers can count on for sales and marketing campaigns. There is no clear rule about this but there are some pointers for practical merchants.

What Are The Most Helpful Best Practices?

  • Concentrate on consumer experience 
Remember the signage is intended to convey the right message to shoppers. This experience can only be improved if target customers will understand and appreciate the signage content. Location is also important. The store signage must be noticed and understood. It has to compel consumer action. External signs should be seen by bystanders, commuters and motorists. These are the people most likely to be converted to loyal customers.
  • Check out the competition carefully 
Look at retail outlets that have the best signage and promotional tools. Find out what these stores have in mind. This is part of smart business strategies and not a dishonorable approach. Is what other retailers doing ideal for your own enterprise?
  • Digital technology is in 
The retail industry has gone this far. More retailers are looking at digital signs instead of the long-established store signs. It may be more expensive but consumers appreciate LED screens. Besides, the message is conveyed more quickly which makes you more competitive in the marketplace. The digital signage adds more color and noise to customers’ shopping experiences. In fact, some enterprising retail persons and marketing experts combine digital with traditional signs.
  • Focus on the message and not only on your design
Content must be professional and clear. It should make sense. Otherwise, shoppers will simply ignore your signage and miss the most important information you want to communicate. At the same time, follow the basic rules in content writing and graphic design. Maintain consistency when it comes to the lines, colors, fonts, sizes, and prices. This will allow customers to look at the signage easily. The text must be balanced. Use bullets and caps-lower case format. It will be hard to read purely capital letters.
  • Your message should be understandable and convincing
The business will become more competitive if signage messages are informative and relevant to the brand. Directional signs must be straight to the point and legible so customers can understand the message right away even by just glancing at it for a second. If this happens, your patrons will be glad to share this wonderful experience with their peers and family members.
  • Keep everything simple in crafting the signage
 Write down your draft and rewrite a few times until you perfect the content. Headlines should have a minimum of five words. Write a tagline below to support this headline. Avoid using plenty of images radiating patterns, or characters such as exclamation points. This will result into clutter. Retailers need to be strategic regarding development of signs for their shops. You can include more information once customers spend more time viewing the signage.
  • Consistency is also a priority
Stick with the look that creates a positive impression. Your signs must have a distinct appearance. It should be used without fail in different media, online advertising and physical outlets. You can modify or make improvements from time to time but everything must be changed simultaneously. The coherent visual story strengthens your trademark and show steadiness to consumers.
  • Quality is also essential
Business proprietors must be capable of coming up with an effort-free and well-done signage. The quality sign is a cost-effective and straightforward technique to build trust among your customer base. Signs express the retailer’s clout as well as attention to every detail. The signage must be accurate and unmistakable at all times. If not, errors and inconsistencies will wear away and ruin your reputation.

Forms of Signage

  • The signage should not be limited to the entrance of your store
Intelligent retailers know the importance of using several kinds of signs to impart the required information to all consumers.
  • Directional signage helps shoppers find the right product and navigate space without hassles.
It should point to the correct section, shelf or area. Directional signs make the customer more comfortable. It should guide the buyer to where he or she wants to go net. The proper directional signage can lead to increase in revenues compared to other advertising implements.
  •  Branding must be part of every retail signage 
It has to highlight the appearance and message. Outdoor signs must be branded well to entice shoppers and help communicate pleasant experience inside the store. Visual attributes are critical to all brands. Brand-related graphics replicate the true personality of the retail outfit in the manner that is beneficial to demographics and target markets. Display of the company logo in public places lead to more brand exposure and serves as directional tool as well.
  • Informative signs provides details regarding merchandise
This type of signage are designed to broadcast special promotions, discount sales, price-offs, and events, which are all crucial to customers. Good signage has to manifest value and generate sense of urgency among the public. It needs to help shoppers find opportunities for savings and enjoy their shopping experiences.
  • Highlighted signs for promoting seasonal items
Highlighted signs mean that the retailer wants to put emphasis on new inventories or promote seasonal items.The decorated signage is meant to showcase specific commodities. This is the tool for retailers to convey the proper information about featured products to target buyers.
  • What is a retail signage?
A signage is not just an announcement. It is part of the retailer’s lifeblood. Take time to create the best signage. Do it correctly the first time around. There is no reason for error since it can lead to your downfall. Your signage must be professional, valuable and create profits.

By | 2017-06-13T00:26:14+00:00 June 13th, 2017|Visual Merchandising|

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