Visual Merchandising

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Lighting Case Studies & Success Stories In Retail

Visual merchandising is immensely important as a tool to encourage customers to look at, perceive and buy your products. Lighting is one of the most important aspects taken into consideration by retailers, as it has a direct influence on customer’s mood, with 80% of the sensory information the brain receives comes from our eyes. Lighting impacts how we feel, what we think of a product and ultimately the choice of whether to purchase or not. […]

By | 2017-08-17T04:36:56+00:00 August 18th, 2017|Retail Lighting, Visual Merchandising|

Powering Retail Stores’ Colors With Perfect Lighting Fixtures

How important are lighting and colors in retail? Foot traffic is important for all stores regardless of brands and commodities. There are several ways to achieve this goal and one is through the use of appropriate colors and lights.

Lighting and colors in retail can spell success or failure for business owners. The assortment of shades must work right across the entire facility. It needs to match with other elements like merchandise displays. Retail designers say […]

By | 2017-08-17T04:31:30+00:00 August 17th, 2017|Retail Lighting, Visual Merchandising|

Making Customers Feel Comfortable With Retail Lighting Solutions

In the modern retail industry, retail lighting best practices count a lot. Companies should know what their customers feel and expect in visiting their outlets. Among the factors that affect these feelings are color schemes, designs, background music, and lighting.

The window display is also crucial in enticing prospective shoppers. The most important element of a fabulous display is excellent lighting. In other words, retail lighting solutions can make or break your business. Lights or lack […]

By | 2017-08-17T04:21:08+00:00 August 16th, 2017|Retail Lighting, Visual Merchandising|

Choosing Dressing Room Mirrors Based On Lighting Best Practices

Many customers make their decisions to finally buy inside dressing rooms. Owners of small clothing shops should understand the fitting or dressing area is crucial to the complete shopping experience. Shoppers who try clothes inside this room have a conversion rate of around 67 percent. The small well-lighted and well-designed dressing room with the appropriate mirror will convey to a customer that she looks terrific in your merchandise. This is the best reason for making […]

By | 2017-08-17T04:16:47+00:00 August 15th, 2017|Retail Lighting, Visual Merchandising|

How To Set Up Decorative Lighting For Small Retail Stores

Lighting is a critical factor in merchandise display both for big and small retail outlets. Shoppers are quick to notice well-lit spaces. Lights are used by small store owners to get the attention of customers or guide them through the selling area. People tend to follow illuminated pathways so display lights should be at least two times more vivid than other parts of the shop.Implementing Decorative Lighting Small retailers should still stick to the […]

By | 2017-08-14T17:16:09+00:00 August 14th, 2017|Retail Lighting, Visual Merchandising|

The Most Effective In-Store Retail Lighting Solutions

Savvy retailers need to come up with brilliant retail lighting solutions to satisfy customers and hopefully increase sales. The right illumination depends on the kind of retail enterprise and products it sells.

Major Lighting Categories

Lights should give more than light to shoppers. The bottom line is to increase sales through lighting. The three categories in store lighting are Basic, Immediate and Higher End. Choose the proper category to maximize your overall design and layout.

Basic is […]

By | 2017-08-11T06:48:32+00:00 August 11th, 2017|Retail Lighting, Visual Merchandising|

Effective Lighting Design Principles For Small Retailers

There are many factors involved in successful lighting designs. Top in the list is quality and quantity. It also includes effects on the looks of small shops together with the impression it establishes about products. Owners, managers, designers, and visual merchandisers should take into account primary attributes before creating their lighting design plans.

There are several factors such as:

  • Lifespan of the fixtures
  • Efficiency of techniques
  • Maintenance of lights used
  • Distribution of brightness
  • Appearance
  • Color rendering
  • […]

By | 2017-08-11T05:53:48+00:00 August 11th, 2017|Retail Lighting, Visual Merchandising|

Dressing Room Mirrors Placement & Lighting Best Practices

Many customers make their decisions to finally buy inside dressing rooms. Owners of small clothing shops should understand the fitting or dressing area is crucial to the complete shopping experience. Shoppers who try clothes inside this room have a conversion rate of around 67 percent. The small well-lighted and well-designed dressing room with the appropriate mirror will convey to a customer that she looks terrific in your merchandise. This is the best reason for making […]

By | 2017-08-09T22:42:16+00:00 August 9th, 2017|Retail Lighting, Visual Merchandising|

Useful Tips For Installing Accent Lighting In Retail Stores

Many store owners experiment with different types of lights such as accent lighting in retail. The fact is focus lighting trends have changed significantly during the last few years. It is now possible to direct illumination practically on all areas of the establishment due to Light-Emitting Diode (LED) lamps and CFLs. These are capable of enhancing product displays that can lead to increased sales.

Commercial accent lighting has specific functions like drawing attention to special features […]

By | 2017-08-09T22:08:26+00:00 August 8th, 2017|Retail Lighting, Visual Merchandising|

Lights That Improve The Visual Appeal of Products & Merchandise

Lights are a crucial aspect in any retail store and knowing how to use them in your interest might put you way ahead of your competition. The sun rays are very beneficial to our bodies and, in moderation, they were shown to lower blood pressure, stimulate vitamin D production, boost weight loss and immune system and even disinfect wounds. When the sun goes down, a hormone named melatonin is produced which helps us fall asleep.

It […]

By | 2017-08-09T22:00:52+00:00 August 7th, 2017|Retail Lighting, Visual Merchandising|