Lighting in your retail store is as important to your business as the products you provide, the personnel you train or the music you offer. Start the journey of creating a space full of personality and authenticity by using the right lighting. Whether we are talking about the high activity lighting, which is probably one of the most used methods of lighting or about the more high-end retailer approach of the accent lighting, the following […]
Earlier before we discovered together the diversity of the light bulbs, their advantages and disadvantages, and more importantly how to incorporate them into your retail strategies. Here I am again to help you. But this time we are talking in more specific terms, as I am going to address my fellow jewel sellers and retailers out there.
Having the right lighting adjustments can become your high-end strategy and add the sparkle you need to the already […]
It is likely that many of the clothing purchases we have made along our lives happened because the lighting set upon them has been beneficial and it has brought out only their advantages. In the area of retail stores and merchandising it is a fact that the lighting is one of the most important aspects that must be taken into consideration in order to increase the number of sales; its mission is to invite and […]
When you think about the most important features when it comes to exposing your brand to the general public I bet the first thing that comes to your mind as a retailer is the quality of your products. Am I right? Well, it is perfectly logical and, in a way, completely true, but there’s more than meets the eye; and that thing is the lighting. Think about putting up a show. You have the actors […]
Every successful jewelry store owner knows how important a good marketing strategy is. Nowadays, a good marketing strategy does not sum up only in knowing your customers and promote your products. The best marketing strategy takes into consideration also the types of products you want to sell, how are displayed, so on and so forth.
Also, in this 21st century, we live in, in which information travels very fast, a very important aspect of selling things […]
The fundamental rule of lighting in retail is to attract shoppers and compel them to make a purchase. Lights also allow people to read signs, labels, price tags, and move comfortably within the selling area. Luminosity is one factor that will determine if consumers will continue to patronize a certain establishment.
For small or start-up business persons, it is important to understand the intricacies, techniques and costs of retail lighting.
General lighting for stores with […]
Visual merchandising is immensely important as a tool to encourage customers to look at, perceive and buy your products. Lighting is one of the most important aspects taken into consideration by retailers, as it has a direct influence on customer’s mood, with 80% of the sensory information the brain receives comes from our eyes. Lighting impacts how we feel, what we think of a product and ultimately the choice of whether to purchase or not. […]
How important are lighting and colors in retail? Foot traffic is important for all stores regardless of brands and commodities. There are several ways to achieve this goal and one is through the use of appropriate colors and lights.
Lighting and colors in retail can spell success or failure for business owners. The assortment of shades must work right across the entire facility. It needs to match with other elements like merchandise displays. Retail designers say […]
In the modern retail industry, retail lighting best practices count a lot. Companies should know what their customers feel and expect in visiting their outlets. Among the factors that affect these feelings are color schemes, designs, background music, and lighting.
The window display is also crucial in enticing prospective shoppers. The most important element of a fabulous display is excellent lighting. In other words, retail lighting solutions can make or break your business. Lights or lack […]
Many customers make their decisions to finally buy inside dressing rooms. Owners of small clothing shops should understand the fitting or dressing area is crucial to the complete shopping experience. Shoppers who try clothes inside this room have a conversion rate of around 67 percent. The small well-lighted and well-designed dressing room with the appropriate mirror will convey to a customer that she looks terrific in your merchandise. This is the best reason for making […]