Retail Lighting

Lighting is a critical factor in merchandise display both for big and small retail outlets. Shoppers are quick to notice well-lit spaces. Lights are used by small store owners to get the attention of customers or guide them through the selling area. People tend to follow illuminated pathways so display lights should be at least two times more vivid than other parts of the shop. Implementing Decorative Lighting Small retailers should still stick to […]

Savvy retailers need to come up with brilliant retail lighting solutions to satisfy customers and hopefully increase sales. The right illumination depends on the kind of retail enterprise and products it sells. Major Lighting Categories

Lights should give more than light to shoppers. The bottom line is to increase sales through lighting. The three categories in store lighting are Basic, Immediate and Higher End. Choose the proper category to maximize your overall design and layout.

Basic […]

There are many factors involved in successful lighting designs. Top in the list is quality and quantity. It also includes effects on the looks of small shops together with the impression it establishes about products. Owners, managers, designers, and visual merchandisers should take into account primary attributes before creating their lighting design plans.

There are several factors such as:

• Lifespan of the fixtures
• Efficiency of techniques
• Maintenance of lights used
• Distribution of brightness
• Appearance
• Color rendering

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Many customers make their decisions to finally buy inside dressing rooms. Owners of small clothing shops should understand the fitting or dressing area is crucial to the complete shopping experience. Shoppers who try clothes inside this room have a conversion rate of around 67 percent. The small well-lighted and well-designed dressing room with the appropriate mirror will convey to a customer that she looks terrific in your merchandise. This is the best reason for making […]

Many store owners experiment with different types of lights such as accent lighting in retail. The fact is focus lighting trends have changed significantly during the last few years. It is now possible to direct illumination practically on all areas of the establishment due to Light-Emitting Diode (LED) lamps and CFLs. These are capable of enhancing product displays that can lead to increased sales.

Commercial accent lighting has specific functions like drawing attention to special features […]

Lights are a crucial aspect in any retail store and knowing how to use them in your interest might put you way ahead of your competition. The sun rays are very beneficial to our bodies and, in moderation, they were shown to lower blood pressure, stimulate vitamin D production, boost weight loss and immune system and even disinfect wounds. When the sun goes down, a hormone named melatonin is produced which helps us fall asleep.

It […]

Small store owners need to find the perfect technique in lighting their establishments. It is an important aspect that will determine the ultimate success of their business ventures. Unique Environment

Retail shops, no matter how small, thrive in unique settings. It is considered a merchandising showground made more attractive by good illumination, signage, visual displays, and decors. Of the four elements, lighting is essential in building the appropriate image to ensure […]