Every jewelry retailer knows the importance of lighting when showcasing his products. They know that different kinds of lights can affect customers in such a way as to convince them to either buy your product or not. The importance of light lies in the way it enhances a jewel. Jewelry display lighting requires flawless luminance that will accent both the cut of the gemstone and its color.
What is the most common sentence used in a jewelry store? “It doesn’t shine enough”. People are rather attracted to seeing the dazzle of the diamonds, than the merchandise itself. That is why lighting plays a crucial role when discussing the “Four C’s” of diamonds, those being clarity, cut, color and karat. Lighting in display cases should complement diamonds, making all of these qualities visible.
Following, we’ll be introducing some of the best jewelry display lighting practices in order to help you improve and perfect your jewelry showcasing.
Balancing warmth and color
Warmth and color should be chosen carefully because they can maximize the features of your products. When choosing the right warmth of the lights you should always keep in mind that lights giving off a cool white tone will add a lot of shine and sparkle to your silver, while lights giving up a warm white will enhance the aspect of a gold jewelry. The warmth of the lights is measured in Kelvin, so a 3000K light will be a warm white with a yellow tone, a light between 3400K and 4500K will be a neutral white color and a light that is 4600K will give off a cool white color with a blueish glow.
Light vs. Shadow
One of the most important aspects that is to be taken into consideration when installing lighting in your jewelry store is the position of the fixtures. They should be positioned in such a way that no shadow will be cast over the jewelry. Also, when leaning over the display case, customer’s shadow shouldn’t be cast over it. A solution that many jewelers found is setting powerful lights above the customers (on the ceiling) and lighting both the back and the top of the display case. Moreover, uniformity is the key. It is vital that light is evenly distributed throughout the showcase and the whole store. We recommend LED Strip Lighting as an alternative method to fluorescent bulbs in the showcase, as it is energy efficient, small, easy to use and high-powered.
A solution that many jewelers found is setting powerful lights above the customers (on the ceiling) and lighting both the back and the top of the display case. Moreover, uniformity is the key. It is vital that light is evenly distributed throughout the showcase and the whole store. We recommend LED Strip Lighting as an alternative method to fluorescent bulbs in the showcase, as it is energy efficient, small, easy to use and high-powered.
This is the type of lighting that is the most crucial in your jewelry store. If you are on a budget or you can’t afford to invest in lighting both above and in your showcase, you should invest in creating the best lighting above. You’ll find yourself in situations where your customers will ask to see a jewel out of its showcase and he will examine it in the light from above. This type of lighting should be chosen accordingly to the size of the store and the height of the ceiling. If your ceiling is higher than nine feet, suspended overhead lights offer a better illumination. Also, don’t forget to choose the right color warmth.
The best example used in jewelry stores is the chandelier, a statement piece chosen by most retailers, as it gives an elegant, luxuriant feeling to their space. In general, this type of lighting works with warmer, dimmer light, in order to promote an inviting and reflective atmosphere.
Focusing lighting on diamonds
Your diamonds should look great in and out of your showcase. Bear in mind that the diamond must not look radically different when you put it on your finger.
Showcase lighting must be consistent to your overall lighting and that is why brighter isn’t always better.
Concerning your other jewelry, they will be fine if the diamonds look marvelous. The 6500K cool white will add sparkle and clarity to your diamonds, while 3000K – 3500K will make your all gold jewelry pop up.
When you decide on creating an astonishing jewelry showcase, you will see that every aspect of it is important. The placement of each jewel, the overall lighting, the accent lighting. Every small detail makes the difference. Highlight your best pieces, invest in the right light and keep it simple with all the other decorations in store. Don’t forget what your business is really focusing on. Those pieces should be emphasized. This will not only make customer’s experience more agreeable, but it will speed up the process of purchasing as well.
LED lighting is your best friend
Not only that it is versatile and cost-efficient, but it comes in many shades of white, all capable of making your diamonds look their dazzling best. Also, LED lights use up to 80% less electricity, unlike the older halogen versions. If you ever find yourself in trouble finding the right lighting, there are many knowledgeable light designers who can lead you into making the best decision and help you economize.
Case lighting in your jewelry store is as important as the precious stones you are selling. The best store and lighting design will win you a good reputation amongst the jeweler’s community and will impress your customers. Deliver them the message that your quality merchandise is cutting edge. And, as always, don’t forget to match the overall lighting design in your store to the purpose of your business.