The way in which jewelry is showcased in your store is sometimes as important, if not as important as the jewelry you are selling itself. Placement and lighting are crucial for any retailer that is trying to make the best out of its business potential. Well displayed jewelry can surely make the difference between brisk merchandise sales and not making the sales targets you had hoped for.
However, some retailers have a limited space storage — a smaller space that often puts them in trouble when choosing the right methods for showcasing their products. That often puts them in the tricky situation of having to conceive a strategy, but fortunately, we have created a small list of practices that will certainly help you maximize your jewelry store space.
- Develop a smart store layout
In order to maximize your store’s potential you should consider developing a smart layout for each square foot of the space. Consider using floor-plan displays for jewelry with lower retail value. This type of showcase usually comes with open wall shelves so that customers can handle the merchandise themselves. Floor-plan displays include straight, angular, diagonal and geometric.
In the case of fine jewelry with gemstones, diamonds and precious metals, it is recommended to include enclosed glass display cases in the overall design. These pieces should be more cautiously handled, only by the merchant itself.
A good idea when developing your store’s layout is drawing it all on paper. Opt for against-the-wall cases and stands and create a focus point somewhere in the middle of the room. Try designing a jewelry isle with a nice capacity and keep the rest of the space nice and clear.
- Identify what you want to display and where
Instead of overcrowding every display case with all the jewelry you own, try choosing a couple of pieces which maybe go well together or which are more suitable for the season you are in. Your jewelry shouldn’t compete with each other, they should all be the star of the showcase.
Their placement should be chosen accordingly to their value. A good method for discovering the right placement of each piece of jewelry is determining the flow in which customers stroll through your store.
They usually choose to go to the right side first and that is where you should showcase some of your valuable items, but not the most precious ones. The best of them will always be showcased somewhere in the vicinity of the merchant.
- Plan point-of-sale spaces
A good jewelry merchant will know that setting up a sales corner or space will automatically make its business smarter and more profitable. Still have in stock those really fancy necklaces from one year ago no one has found the courage to buy so far? Well, chances are they will not be purchased anytime soon if you don’t conceive a new marketing plan for them. Try lowering the price and changing the place in which they are showcased.
Products on sale should be located somewhere near the entrance of the store so that when customers come in, those will be the first items they will take a peek at. However, keep in mind that lighting is the most important element when it comes to showcasing jewelry. A well-brightened display will empathize on each detail, diamond and cut of your precious pieces. Customers will appreciate it more seeing the true appearance of a piece of jewelry while in store and not when they take it home.
- Choose the right jewelry displays
If you don’t have a big space at your disposal, you should choose the most efficient jewelry displays. Look for displays with big capacities. They are easy to find online, plus there are many ranges you could choose from. It all depends on the kind of décor you envision for your store.
Wood, glass, metal, plastic — these are all materials that your displays can be made of. Some of the most popular types of displays which feature a big capacity and a great appearance are jewelry display trays, rotating jewelry displays, jewelry tree stands and jewelry showcases.
- Create the illusion of a bigger space
We know nowadays that visual merchandising is a real thing. By adding and changing bits and bobs to a space we can definitely create the illusion of the atmosphere that we envision. If you want to create the impression that your space is bigger, you should start with a clean canvas. The colour of the walls should be bright so that it will reflect light. A space with big windows and white walls will automatically look bigger, cleaner and more elegant. When it comes to furniture, more specifically showcases, try purchasing only a few large pieces. The rest of the showcases can be positioned against walls or even hanged from the ceiling. It would be best if your furniture could be in the same
When it comes to furniture, more specifically showcases, try purchasing only a few large pieces. The rest of the showcases can be positioned against walls or even hanged from the ceiling. It would be best if your furniture could be in the same colour as the walls or something similar. You can even consider piecing together a stripped floor – that will give the illusion that it goes on forever. As for lighting, try to avoid general overhead fixtures and try adding several lighting elements.
Mirrors, mirrors, mirrors. They are your best friends. Adding mirrors in every empty space you have around will automatically make the space look bigger and brighter. Small or big, decorative or functional, they all look great. Plus, people will love having more of these fixtures when they want to check out how they look with a piece of jewelry on. No one likes to walk around a store with an expensive item in their hand trying to find a mirror — they will feel like they are doing something wrong and you, as a merchant, do not want to put them in that position.
Customers expect elegance when entering a retail jewelry store. That is why such stores must be designed to favorably showcase your jewelry collections, allow customers to browse with ease and maintain security. A good retailer should chase the company’s business goals, brand identity and vision statement when developing store designs.