Most people involved in the jewelry business know that selling jewelry is not as easy as it seems. Besides investing a certain amount of money in jewelry items and other things like props and fixtures, you also have to invest a lot of time and dedication in running the store and in trying to find the best marketing strategy or strategies that fits best. Therefore, one of the things you have to consider when you are searching for solutions to sell your products more easily is lighting.
Using the correct lighting can help a jewelry store from many points of view. Choosing a good lighting for the overall store (the so-called overhead lighting) is essential, especially when this is the only source of light for your store. If you happen to also have display case or showcase lighting, then is extraordinary. The right lighting can help you not just to improve your overall image of the store, but also make the products you sell look more appealing, transforming the viewer in a possible customer. Therefore, in this article we will try to present you four things that you need to know about using lighting in jewelry stores so you can sell your jewelry more easily.
Using LEDs is the best solution
We think that for a jewelry store, LED lighting is the best solution. The main reason for making such a statement is the fact that LED lighting can offer a lot of shades of white that can help certain pieces of jewelry become more appealing. For example, if you use that type of LED that can provide a cooler white, your jewelry items, especially those which have diamonds, could become more dazzling.
Using LED lighting is the best solution not only for the fact that it can increase the appeal of your jewelry, but also because they are versatile and, at the same time, cost-efficient. It is a fact that LEDs use up to 80 percent less electricity and in contrast to the earlier versions, they are more efficient and more suitable for overhead lighting. It is not a problem if you do not know for sure what kind of lighting you want to choose. There are a lot of people specialized in design and lighting who can help you choose the best solutions for your jewelry store. Don’t be afraid to ask for their help if you need it.
Diamonds are the stars of your showcase
A lot of people share the opinion that diamonds are the most important pieces of jewelry that can be found in a jewelry store. That is why many successful jewelry store owners choose their lighting depending on the diamonds they sell. Diamonds deserve a lot of our attention because they are a little problematic. Their spark depends a lot on the lighting. So, if a diamond has a certain spark in the showcase and another when you take it out, it is not good at all. That is why you should choose lighting according to your diamonds. If your diamonds look good in and out of your display case or showcase, then your other pieces of jewelry will be all right, too.
Diamonds sparkling depends a lot on the so-called “lighting warmth”. You probably know that lighting warmth is measured in Kelvin degrees. So, the best lighting warmth for diamonds is the 6500 K cool white one or even higher, that can add a better clarity not only to diamonds, but to gemstones and silver, too. If you have gold pieces of jewelry, you can choose the 3000 or 3500 K warm white, that can make it shine at its best. Anyway, as we mentioned at the beginning, the rule is to take good care of your diamonds first. Highlighting the beauty of your diamonds should be your priority, and you can always do that by choosing the cool white, both for the overhead lighting and the one used for display cases and showcases.
What about the lighting budget?
Well, if you happen to have a great amount of money for investing in lighting, you should not be afraid to invest in both the lighting from above and in the one used inside the showcases or display cases. But if your budget is limited, the best choice is the overhead lighting. Most of the jewelry experts and lighting manufacturers say that to light jewelry items from above is easier and, at the same time, more affordable.
Nowadays, the lighting technology became so efficient that the lighting inside the display case or showcase could and should be dropped. There are people who say that in terms of lighting above display cases, the so-called “metal halide” is a very good option. This kind of lighting is considered to be more efficient in terms of life span (approximately 10000 hours) and almost four times more powerful than halogen lights. Metal halide is also very good in terms of warmth, with the 4100 K it produces, can be easily used for highlighting diamonds and other types of jewelry items.
Professionals can make the difference
We already mentioned that are people specialized in interior design or in producing lighting solution. Working with these people can be a very wise decision in the overall scheme of your marketing strategy. If they are professionals for real, they can really help you choose the proper lighting that can help your jewelry store increase its sales. Getting the physical measurements of the jewelry store (especially the height) and creating a lighting program based on these measurements are things that only professionals like interior designers and lighting manufacturers can do.
Asking for the help of such professionals is good not only for avoiding making mistakes (such as using too much light), but also for saving money. It may sound funny, because these people have to be paid, too. But in the long run, asking for their help at the very beginning can really save you a lot of money.