A NEW ERA, A NEW STYLE
Since their creation, humans have been lured and fascinated by beauty in all its shapes and sizes. But they thought that natural and raw is not always enough, and they felt the need to accentuate their features using other elements. They started with colors and textures and finally, they discovered materials.
Materials that transformed into pieces of art. Yes, I am talking about jewels, the symbol of richness, power and extravagance. But throughout the ages, jewelry had a different signification for the wearer, becoming the most versatile and distinctive element that adorned the human body.
Why do I tell you all this Banbury tale? You clicked on this because you are probably selling jewelry or at least you intend to. Bear with me a little more. Every jewelry is unique and has its own impact. But when you display them to the potential buyer there are more things that you should take into account.
And probably the most important is music. You do not only sell a product, you tell a story. And it would be a pretty lame one if you do not have the right background, don’t you agree? Here I present you the main types of jewelry and what is the right note to strike
Detailed ornaments, diamond tiaras, ivory pearls and extravagantly garnished bracelets to match earrings long enough to reach the porcelain of the bare shoulders. This is what the females of the 18th and 19th century were rocking back then.
Selling veritable rose cuts from 100 years ago or faux colored gems, it is up to you, but make sure the music is original. Your ambiance needs to scream extravagance and refinement. And there is no better way than with the classics: Chopin, Strauss, Vivaldi or Mozart, with them you can never go wrong.
Give your customers a nostalgic throwback, put on your corset and dust off your hat collection and let your ears be soothed by fine accords of piano and violin. Jazz and blues is a perfect combination as well. The customers for these types of objects are definitely picky so you need to raise to their expectations.
#2. Art Nouveau
Although it was not a trend to stay, it was an important movement in terms of art. Inspired from the unspoiled beauty of nature and especially from the Japanese works, Art Nouveau jewelry is a combination of warm and rich colors manufactured in the most intricate and detailed patterns.
Semi-precious stones were preferred along with other natural materials. If you decide to sell these types of jewels, you need to transmit the same type of positive energy associated with the calmness and beauty of nature encapsulated in these objects.
Water murmuring, birds chirping or even the soothing rain dropping are ideal backgrounds for your shop. If you want to step up and add some modern vibes you can choose ambiental music, indie or even traditional Japanese music, if you want to be 100% original. Good chi calls for good money.
As we all know, diamonds are a girl’s best friend, right? During the Belle Epoque they certainly were. Big time.
This is the period when platinum and crystals gained their reputation adding some sparkle and glamour in the lives of those fortunate enough to be able to purchase these gems.
Hmm, what kind of music do rich men listen to? Beside classical music and jazz, French music goes great with a nice glass of wine and a beautiful woman wearing some Cartier. Aznavour, Baker, Piaf… your choice. The fancier, the better.
Popular at the beginning of the 1900 art deco meant revolution in terms of fashion industry. It was synonym with color and brightness, quite the opposite of what it was going to follow.
Abstract designs and contrasting colours were the crazes. If you decide to sell this type of jewelry you should opt for energetic and fun music that stimulates your customers and invigorates them.
After all they need to see all the beautiful and colorful crystals you are displaying and they need the right ambiance for it.
The tables have now turned. We are transitioning from the boldness of the Art deco movement to the austere times of the 1940’s and 50’s, wartime efforts being recognizable in the jewelry industry as well.
Geometric designs are now in trend with timid touches of gold and silver. Diamonds, sapphires, emeralds and rubies were replaced with less pricey alternatives like aquamarine and citrine. You do not need to be simple and austere in the choice of music, despite the fore mentioned details.
Try to keep it simple and toned down, as the patterns of your jewelries. There are a lot of retro artists to inspire from. But do not be boring as there are probably a lot of teens that might come to your door. Remember, old school but not from another era.
#6.The 1960’s and 70’s
Rebellious, edgy and bold. This is how we can sum up the atmosphere of that period. And this can be seen in colors and sizes as well. The bigger and brighter the better.
Well, this type of jewels are nowadays something that our grandmothers would wear, you may never know who fancies this style. So you need to adjust the music to all the ages.
Preserve the 70’s nostalgia with the classical hits but spice things up with modern remixes and up to date vibes.
Variety all the way. From handmade wooden and leathery accessories to silver, gold and crystals you can have it all. And this applies to the music that you provide as well.
Folk, indie, classical, urban, pop, jazz and alternative, it all depends on the type of brand and image you want to create for your business. But keep in mind that you always need to bring a breath of fresh air on the market so do not overdo it.
Stick to your clientele and their psychographic and research what their tastes are. It is all about them and their satisfaction. Adjust your music to the trends as well, there are a lot of people that prefer that type of music. Be creative and original and create a corner of Heaven where your customers enjoy themselves while doing what they love: shopping.
Hoping I made myself clear and useful, next time when you create your playlist take a look back into history adjust your tunes and march to the beat of your own drum. Good luck!
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