Here’s one good tip for today’s retailers. Retail colors and not only the merchandise can influence consumer behavior a great deal. Many designs consultants say colors that shoppers see in a particular store can shape their buying decisions.
What Can Colors Do?
Store colors tell stories. The retailer can adopt a theme and select shades which characterize that idea. This strategy will provide customers with an atmosphere related to recreation and pleasure. It will make them stay inside the establishment longer and buy more items or tell their friends or family members of this rewarding experience.
Inviting retail colors like brown and orange are comforting and appealing to people. On the other hand, cool tints such as blue and green are more soothing. These colors can also draw the attention of consumers to specific commodities. It makes them stop and pause to take a look at product displays. However, storeowners should use brilliant colors including red in moderation since these can cause excitement and eventually distract shoppers.
Appropriate store colors help create brand recognition by around 80% based on a market study. Choose a method of merging the right colors with your retail design so consumers can connect them with your store. Emphasize instead of overshadowing your goods. Do not swamp your products by submerging them in too many colors.
Retail colors produce a powerful optical and emotional stimulus. Yet, colors of products alone are not the key persuasive factors of customers’ purchasing decisions. It is more of the store walls as well as overall color concepts or themes that play a primary role in whether people decide to buy or not. This makes paint colors vital to motivate walk-ins not only to remain inside the shop longer but make purchases as well.
Store managers need to know their target shoppers well. This will help in coming up with helpful retail visual merchandising display signs. You should not confine this knowledge to demographics such as age, gender, income level, and education. It must go deeper into consumer behavior and psychographics. The last refers to the study and categorization of individuals based on their way of thinking, desires and other psychological parameters in market research.
In retail visual merchandising, it is essential to change displays on a monthly basis or after a particular season. Promotional items should have shorter shelf life. Prioritize new arrivals as well. There is no need to feature merchandise that is important to consumers. Instead, try to highlight items which are not classified as basic. Arrange goods which are related to each other. These can be according to a category such as beverages, processed meat, toiletries, and small appliances. Place the most expensive goods near the door of your store.
A creative retail visual merchandising display provides the best opportunity to bring more people into your store. It only takes several seconds for shoppers to look at and be attracted to displays. These must be simple but bold and organized. Messy, outdated and disarranged displays will only turn probable buyers away. Special promos or bargains must not be too large or small but very understandable. Consider the demographics of your target customers. You can use vivid store colors if the window space is not adequate. Amazing but obsolete displays will cause more harm than good results.
The ultimate goal of retail visual merchandising is to help consumers find the right goods in your shop and provide the necessary information so they can purchase confidently. In-store signs must be clear and brief. It needs to be in conjunction with the store’s branding initiatives. Fonts and colors must be clear from a distance. Refrain from using over-elaborate styles. The point of Sale (POS) is the place where transactions take place. Make use of this location to put on show new arrivals or exclusive offers.
If you have sufficient marketing and advertising budget, employ a competent designer to help you out with retail visual merchandising. Professionals have ingenious ideas that will help drive traffic to your establishment.
Retail Design Fundamentals
Retail design is defined as a special field of interior design and architecture which integrates elements of graphic design, interior decoration, ergonomics ( the study of workplace arrangement), and advertising. It focuses a lot on the retail space.
An effective retail design causes actual and in-depth effects on the retail enterprise. It may increase foot traffic and sales, ensure that trademarks are positioned correctly, and differentiate your brand from the competition. The right design will bolster understanding and enjoyment of the brand and products which lead to outright sales. It can educate potential customers about goods being sold and display items more enticing.
The appropriate retail design must be capable of driving more sales and increasing profits. Of course, it is also important to consider product quality, sales personnel, prices, and location but the excellent design is a major factor at all times. The shop’s environment is the fundamental showcase and contact point between your brand and shoppers. It has become more important especially in this digital period when people can purchase practically everything in e-commerce sites.
Traditional retail outlets must have the capacity to guarantee a better experience for shoppers than before. Physical spaces may be limited and inventory smaller but actual experience ought to be electrifying with the trademark heightening the volume on elements that include retail design, information, and service. Environments, where commodities and services are displayed and bought, add intrinsic value. Consumers gather the benefits of a particular brand from their experiences inside the store.
Last but not least retail design plays a crucial role in brand positioning and re-positioning. The acceptable positioning affects all facets of retail brands in a worthy cycle.