Whether we like it or not, looks matter. They say to not judge a book by its cover, but in many situations, the cover can either make or break an impression. Jewelry by themselves are some amazingly beautiful items, so imagine ending someone’s jewelry purchasing experience with a “not-so-amazing” packaging. Be it intended as a gift or not, jewelry should always be presented and handled in a gracious way. Not only that you should pack jewelry for its protection and safety, but you should also realize that packaging provides opportunities for branding and customer loyalty.
Just try to put yourself in the shoes of a customer. Imagine going to this very fancy jewelry store and finding the perfect item that you have always dreamed of. You enthusiastically make the purchase and you wait for the sales lady to bring you the shopping bag, but what do you see? A plain bag with an even simpler package. Would you visit that shop again? Probably not, with all the other options on the market.
In many cases, details like product packaging, lighting or showcasing ruin a shopping experience. Coming up with a way to make your customer’s experience more unique and original can increase sales, good company image and brand loyalty. Consider investing in these and wait for the results. You will see how much sales you can generate by only doing simple things like improving your packaging.
With all these being said, we put up a list of tips to help you improve your jewelry packaging and eventually your business potential. Take notes and get to work! Creativity is a must.
- Jewelry Branding
Try thinking of something meaningful that represents you. Maybe you wore your first tiara in kindergarten and it was decorated with stars or whatnot. That star can be used as a print on all of your packagings now, and it can be so unique that when people first see that design, they will instantly think about you.
- Decide on a theme
- Add Basic Business Information
- Encourage repeat sales
This doesn’t have to be anything huge, just something that the person might actually use, related to the item that they have just received. Maybe some extra beads to a bracelet or another pair of enclosures for a pair of earrings.
- Leave a message
For instance, a particular jewelry retailer includes in every packaging a delicate dried leaf native to the area she is from. Another jewelry retailer uses a special sticker to seal the tissue paper. When used consistently, these small signature touches can add perceived value and build loyalty and comfort for your brand. Hence, your customers will come to appreciate and expect your consistent identity, the more they shop with you.
- Keep it unique and simple
Ultimately, your packaging should be consistent with every piece of jewelry you sell. Customers will notice immediately even the smallest change you bring to your packaging practice and you want to offer all your customers the same experience when coming to your store. Keep in mind your businesses’ purpose and keep up with your plan!