It is a known fact that display cases are considered to be one of the most efficient marketing strategies. Most of the stores using display cases to present their products are usually successful. That is why store owners, especially those who sell small and expensive things such as jewels, antique items or perfumes, should use display cases to make their products more appealing and therefore selling it more easily.
Besides price, type of display case and display case material, one should take into consideration other important things. Therefore, in this article we will try to present you some tips and tricks regarding how you can choose the right display case for your store.
Think about what is your display case going to hold
Depending on what is your store going to sell, you should consider carefully the type of display case you choose. The problem is that there are a lot of display case’s types which can hold a variety of items. So, we will make your job easier by telling you some tips about which products are compatible with each display case or display type. Well, if you want to sell jewels, handmade items, art items, perfumes or gift shop items you should consider choosing glass display cases, tables, wood gondolas or pegboards.
For clothes, you should choose: tables, grindwalls, garment racks or slatwalls. Electronic items should be put on rolling carts, pegboards with bins or slatwalls. Gondolas with shelving are best for food, cleaning supplies or canned goods. Shoes should be put on metal shoe racks, slatwalls or grindwalls. And last but not least, alcohol should be put on wine racks or gondolas with shelving.
Think about how easy you can install the display case you choose
The easiness of setting up or installing the display is another important aspect every store owner should consider when choosing such a fixture. As happens with other items, the installing difficulty of a display case can be measured from easy to medium and hard or difficult.
So, in the easy category, enter: garment racks, tables and gondolas which are usually pre-assembled and also gridwalls, slatwalls, pegboards and custom displays which need professional installation.
There are also pegboards, tables and gondolas which require self-installation or self-assembly and which are considered to be of medium difficulty. The most difficult to install are considered to be slatwall panels and gridwall panels which require self-installation on the wall. Glass display cases’ installation difficulty depends a lot on their size. The bigger the display case is the more difficult is to install.
Take into consideration adjustability, versatility and movability of the display case
All these three characteristics are important and should be taken into consideration, especially when you want to see how compatible with store expansion and growth the display case is. Every store owner hopes that his or her store will grow. Therefore, it is better to have prospective thinking and buy display cases that can be easily used if the store grows or expands.
So, why are adjustability, versatility and transportability important? Well, adjustable display cases allow the addition of new inventory or changed products. Versatility is important because with a display case, having this characteristic you can display a wide variety of different items and products. Last but not least, movability is important because movable display cases can be very handy, you can easily move them to the new location of the store or in a specific place of the current store.
Display case size is essential
How small or big the display case should be, depends a lot on your store’s space. So, what a store owner should do is to make a detailed store layout plan and a list of the products he or she sells. With these two things in hand and mind, we can measure correctly the size of a display case. The measurement process has four steps.
The first one consists in determining the overall width of the shelving area (the whole space you wish to store your items in). The second one is determining the width of the individual shelf units you need (the left-to-right dimension of each shelf). The third one is determining the shelf depth (front-to-back dimension of each shelf).
The fourth consists of determining the height of shelving you need. This last step helps determine the overall height of the display case. Also, it is important to take into consideration the space between shelf levels. The product height measurement is also important in determining shelf opening size. Your customers should be always in your mind when you are making these measurements. For example, when you determine the shelving height of your display case you have to think about not putting products and items too high for shorter clients.
What should you choose – new or second-hand display cases
It depends on your budget and preferences. If you have less money you should opt for a second-hand display case. The advantages of second-hand display cases refer to the price (the fact that you can get it very cheap), and if you buy it in person, you have the chance to see the product before you buy it. There are also disadvantages such as: time (you usually have to look for and wait a long time to find a bargain), the pretty limited variety and the fact that you have to be very careful and to act quickly to snatch up the deal before others.
The new display cases have a lot of advantages such as: you don’t have to pay for shipping if you are buying it from a local store, can see, compare and pick it up in person. You can also measure it and get advice from the seller without having to pay anything extra. There is always another interesting option, that of buying the display case from an online store. The advantages of doing that consist of finding a lot of display case’s types with lower prices than those from local stores, the fact that you can shop from anywhere as long as you have an internet connection so on and so forth.