Converting Shoppers Through Effective Use of Colors & Shapes

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Converting Shoppers Through Effective Use of Colors & Shapes

In the retail industry, it is important to implement visual merchandising through shapes and colors. Yet, this is not an easy and quick process. First of all, retailers must understand there are many reasons why people choose to purchase in some stores over others. It is not simply about merchandise, prices and space. You also need to consider the psychological aspect of selling and making the establishment more attractive to the public.

Persuasion is crucial to shopping. Several factors affect what and how consumers purchase which means you can expect these people to prioritize colors and shapes rather than sounds or texture. All these are part of visual merchandising best practices. And, colors will be the bottom line since surveys disclosed that color motivates an individual to buy a particular product more than anything else.

Psychological components become more important if you take into account the definitions of colors. For instance, red ignites the passion of shoppers while white gives them a feeling of tranquility.

Influence of Colors

Colors have an effect on the actions and sensitivities of consumers. Hence, storeowners need to formulate their visual merchandising tactics carefully. Know what the primary colors mean.

  • Blue suggests trust as well as wellbeing and serenity.
  • Red provides a sense of importance or necessity. In retail, this shade is appropriate for clearance sales or promotions that do not last long. It inspires prospective customers to take action promptly.
  • Green is similar to blue. The color is perfect if the retailer wants to comfort and make their patrons happy.
  • Black exudes style and elegance. It fits well into selling luxury items.
  • Yellow stimulates the appetite and catches the attention of people easily.

Even in visual merchandising best practices, the Color Theory covers a plethora of concepts, descriptions and design functions. Yet, there are three fundamental classes of the theory which are both useful and rational. These are the color wheel, color harmony and framework of how colors are used. Said notions fashion a sound composition for color.

In the visual world, harmony refers to anything that is pleasing to the human eye. It engages viewers and generates an internal sense of tranquility or sense of balance or equilibrium in the visual experience. Something that is not harmonious is either unexciting or disorganized. In other words, harmony of colors ensures visual appeal and sense of symmetry. To put it briefly, excessive unity causes under-stimulation while too much density produces over-stimulation. Harmony is considered a dynamic balance.

Role of Shapes

What about shapes? Under visual merchandising best practices, the shapes, shelf positioning, packaging, and relevant store ingredients shape purchasing decisions of consumers. Here are some vital pointers:
  • People opt for round or curved over pointed boundaries
As a rule, people opt for round or curved over pointed boundaries. For instance, shelf displays with circular edges charm customers more.
  • Shapes also affect insights on volume
Shapes also affect insights on volume and not just labels of packages. Consumers will focus more on the sizes and shapes of packages rather than labeling.
  • Shape is one of the primary elements of store design
The form can communicate meaning and guide the human eye to specific locations or displays. It is utilized to catch the attention of persons, denote ideas, and create movements.

The different visual merchandising tactics encompass the manner by which retailers present their products to obtain the interest of buyers. There are effective strategies in coming up with visual displays that help maximize the effects of store floor spaces.

Visual Merchandising

The value of visual merchandising through shapes and colors can be seen in engaging shop displays as well as merchandise displays. Visual merchandising is responsible for two things. It can exert a pull on new customers or lose the same customers to competitors. Color and shape are primary elements that draw customers inside stores and cast an emotional outcome on shoppers and stir up various mind-sets in people.

Visual merchandising tactics, which are executed very well, are useful in promoting an upbeat shopping experience. In short, displaying items that lead to higher sales will produce a more pleasant experience. It makes a store become noticeable compared to others. Visual displays are also capable of making consumers understand how products will become beneficial to them. The truth is people will not dare purchase goods that will not be useful although some will buy due to curiosity. Visual merchandising is a way of explaining the benefits of new commodities in the market.

In terms of visual merchandising best practices, it is easier for shoppers to find items especially in a large and crowded establishment. It can be frustrating for consumers to walk around a store for more than 10 minutes and still fail to locate a certain product important to them. Items that are displayed strategically will get the attention of people quickly. At the same time, this approach in retail selling helps move goods more rapidly. Visual merchandising is crucial if the seller wants to dispose of old stocks to make way for new arrivals.

The principle of emphasis dictates that specific products should be the crux of a store space. Colors, texture and patterns are used to highlight this midpoint. Other decorations or fixtures around the focal point are only complementary.

Psychology of colors and shapes are essential since these affect customers at the end of the day depending on the nature of the business and target markets. It is important to conducts surveys and focus groups to get the pulse of consumers. These can give you a solid idea of what customers want or need. Likewise, retailers should make use of the right visual merchandising tactics to pull people literally inside their establishments and make them come back over and over again.

By |2017-07-04T20:36:17+00:00July 4th, 2017|Visual Merchandising|

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