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About George Blitzer

I'll tell you more about me later. I'm just the guy running ZenMerchandiser and I spend most of my time building stuff at MannequinMall as the Director of eCommerce. When I write, I write about cool stuff in retail, be it related to technology, design or marketing.

The Definitive Retail Signs & Signage Guide

Continuing our exploration of the 5 Senses of Retail, we now dive deeper into the visual side of things and focus on retail signs & signage and their impact on consumers and your store’s bottom line.  We’re going to explore best practices, tactics, signs & signage placements and specific point of purchase optimization techniques so that you can get straight to improvising your visual merchandising strategy immediately after reading these resources.

The Impact […]

By | 2017-06-24T04:36:59+00:00 June 24th, 2017|Visual Merchandising|

300+ Jewelry Display Ideas

We’ve handpicked over 300 jewelry display ideas, from display ideas for all sorts of trinkets and handmade jewelry to higher-end display techniques used in stores. We’ve also focused on finding more creative & interesting display solutions and products, from holders, organizers and stands to display cases & complete display sets.

Scents & Fragrances For Retail Stores During Holidays: Christmas, New Year’s Eve & More

Christmas is near and everyone can hear and smell it in the air. This is one season in the year that people want to spend and buy more. People are nostalgic and want to recall the good times. They become more big-hearted with money for their loved ones and close friends.

The holiday season is also a booming season for retailers. Clever entrepreneurs should take advantage of consumers’ reminiscence and value the relationship between splurging and […]

By | 2017-06-13T09:21:40+00:00 June 6th, 2017|Visual Merchandising|

Creative 4th of July Window Displays

4th of July fireworks and festivities can be a good reason to make the most out of your store and your window displays, showing the true American spirit. Creating amazing window displays for 4th of July is a creative way to celebrate Independence Day and also to stand out from the crowd when it comes to your competitors.

We’ve prepared a list of stunning windows that combine creativity and aesthetics in a patriotic way. Depending on your […]

By | 2017-04-14T08:00:57+00:00 April 14th, 2017|Retail Inspiration, Visual Merchandising, Window Displays|

Spreading Brand Awareness Through Visual Merchandising

A successful retailing business should always be based on a powerful image your brand has among others. In order to maintain a good image amidst the customers, you need to ensure a strong visibility and coherent marketing strategies. We can talk about an aesthetic of the “science” behind all the strategies and procedures that we apply in order to reduce the employee interference, because we want our merchandise to “sell itself”.

Visual merchandising comes in this […]

By | 2017-05-29T00:54:33+00:00 April 6th, 2017|Visual Merchandising|

100+ Jewelry Window Displays – Ideas & Designs

We know just how hard creating eye-catching jewelry window displays can be, but the truth is that most jewelry stores rely a lot on foot traffic and capturing passersby’s attention is absolutely vital to your store’s success. Besides that, jewelry window display design is rivaled only by apparel window display design when it comes to creativity and aesthetics.

Fortuntely, we’ve gathered over 100 surprisingly beautiful jewelry window display ideas & designs from around the world, so […]

Visual Merchandising Best Practices For Creating Attractive Jewelry Window Displays

The jewelry business seems always spectacular and very profitable, but only jewelry store owners and all the other people really involved in this business know how hard, expensive and time consuming this is. When you hear the phrase “jewelry store” or “jewelry business” do not think only at expensive high-end pieces of jewelry and glamorous stores, but also at how did a jewelry store owner managed to get at this stage. Well, there is all […]

By | 2017-05-29T00:54:33+00:00 January 29th, 2017|Visual Merchandising|

8 Amazing Effects That Background Music Has On Sales

Music is well-known for its ability to affect our mood in a beneficial way. Its power to influence our behavior can be exploited inside stores as a way to improve marketing strategies. When selecting background music for stores, retailers need to bear in mind the fact that it can help them increase sales due to the influence it can have on customers’ purchasing decision.

Music proves to be very effective when there is a need to […]

By | 2017-05-29T00:54:33+00:00 January 28th, 2017|Retail Music, Visual Merchandising|

Visual Merchandising Infographic: The 5 Senses of Retail

We all know that visual merchandising is both an art and a science and getting it just right is sometimes excruciatingly hard. While many people think only of displays, signage, arranging merchandise and a couple other tedious tasks, visual merchandising should actually take into account all 5 senses if possible.

We know…visual…it’s somewhat misleading. But more than a few renown stores take advantage of the senses of smell, hearing, taste and touch to entice their customers […]

By | 2017-05-29T00:54:33+00:00 January 25th, 2017|Infographics, Visual Merchandising|

The Importance Of Point-of-Purchase / Sale Displays In Apparel Stores

A point-of-purchase or sale display (or POP/S display) refers to a strategic item, usually of advertising type, placed next to merchandise in order to provide a better promotion of it. It is a “silent salesperson” because it has the main function to help customers get the information they need right away, without requiring the help of the staff. Generally, POP/S displays are placed at the checkout area or other location where the purchase decision is […]

By | 2017-05-29T00:54:33+00:00 January 22nd, 2017|Visual Merchandising|