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How Food Retailers Use Unique Food Scents to Sell

Consumerism: The Modern Pavlov

Everybody has at least some remote knowledge about the experiment of Pavlov and his dogs: once they heard the bell ring, they knew the food was to be served. In a world dominated by the policy of consumerism, it can be argued that people often take the place of a modern-day Pavlov`s dog, in relation to what they buy and what they think they buy. Yet, when it comes to food shopping, […]

By | May 24th, 2017|Visual Merchandising|

Valuable Tips To Create Compelling Signage For Your Retail Store

The signage is essential for retail outlets. It helps consumers find the store easily. The visual display provides basic information to customers and makes it easy for them to locate merchandise. A signage is one of the first things that attract people to retail shops. This direct form of marketing does not only create a good impression. It also convinces an individual to go inside and buy. Smart retailers can use the following pointers about […]

By | May 23rd, 2017|Visual Merchandising|

9 Reasons Why Music is a Great Tool in Retail

When you are out shopping on a Friday evening, leaving behind a long week of work and kicking off a well-deserved weekend, what draws you to a particular store? Of course, if you are shopping for something specific, it can be a certain item you eye in the window, the big sale signs everywhere or maybe just your loyalty towards that particular store. However, if you are just strolling around, looking to kill time, it […]

By | May 22nd, 2017|Retail Music, Visual Merchandising|

How Smell Influences Thoughts & Emotions During Shopping

Imagine this. You are walking along the main aisle of a shopping center, blindfolded. It is Christmas and it is about time you bought the perfect presents for whoever you are going to meet later at dinner. In the air, several fragrances are floating, yet from somewhere in your nearest vicinity, a specific smell of gingerbread, mulled wine and cinnamon are luring you – inevitably, you choose to follow its path, unable to rely on […]

By | May 19th, 2017|Visual Merchandising|

Exploring The Sense Of Smell For Store Merchandising Purposes

There are five senses and one of them is the sense of smell. Sight is said to be the priority but the smell is crucial to the human being’s daily decisions, memories and emotions. The same theory applies to retail consumers. Smell, which is the most “emotional” sense, has a big impact on shoppers’ thoughts and feelings. It causes them to feel good while shopping.

What makes smell so special?

Scents are capable of changing […]

By | May 18th, 2017|Visual Merchandising|

Successful Retail Companies That Sell With Their Scents

Many flourishing retail firms today use scent marketing in creating the proper ambiance to match with their brands, products and services. Small store owners can adopt their strategies including scent marketing to experience the kind of success these companies are now going through. However, it is worth discussing unique strategy before mentioning some of the booming retail outlets.

It is a Science

The human brain is keen on the sense of scent. Studies in psychology […]

By | May 17th, 2017|Visual Merchandising|

The Advantages Of Using Mannequins For Jewelry Display

Magnetic and fascinating, the use of mannequins can be traced as far back as 1350 BC, in Egypt, as shown by the wooden torso found in King’s Tutankhamusn’s tomb. Although by that time it was preponderantly used as a storing device for treasures, as the rise of the modern department store began in the latter half of the nineteenth century and plate glass windows and artificial lighting became more common, their current usage saw a […]

By | May 16th, 2017|Visual Merchandising|

Everything About Music In Women’s Apparel Stores

Music has played a major role in people’s life even from the beginning of the first created sounds. Despite the fact that music has changed over the years (mainly due to the technology) its effects and influence upon our brain have not… And this is something that retailers are aware of. Even more than this, a well-trained and prepared retailer knows what music to play in the background of his store – and here we […]

By | May 15th, 2017|Retail Music, Visual Merchandising|

The Six Scent Families Of Ambient Scenting In Visual Merchandising

The Right Scent Speaks Volumes

Imagine this: it’s Monday morning. You are trying to arrive on time at your soliciting workplace, heart beating, eyes still craving for another hour of sleep, ears deafened by the horns of the usual traffic jam, the bitter taste of your morning, still way too hot coffee on your burnt tongue and a growling stomach, angry at you, again, because you skipped breakfast. Your senses are bombarded every second of your […]

By | May 14th, 2017|Visual Merchandising|

Customers & Scents: What Type of Scents Should You Use?

It is no secret that the key to having a successful retail business can be found in understanding the customer, their preferences, and their habits, not only in relation to what they choose to buy, but also to how they choose to do it. Every person walking into a store should be regarded as a potential customer, with a unique shopping behavior, which may or may not fit the pattern the retailer expects from them.

Thus, […]

By | May 11th, 2017|Visual Merchandising|